Around the age of 12 and after years of seeing celebrities, watching YouTube MUAs, and family do their makeup, I decided to teach myself to do my own makeup.

When I was younger I used to even attempt to make all types of lipglosses, lipsticks, and even eyeshadows. 

This is where my inspiration was created. I use makeup as a way to express myself, have fun, and feel beautiful at the same time! I wanted to create this makeup line to do what I love, and also I want to create makeup that other people love as well.

Makeup is one of the things I'm passionate about. Hopefully each and everyone of you will feel the exact same way with my brand.  

-Alexis